Our Curators
Specialists across strategy, engagement, and creative execution.
Nicole Mirkin
Chief Executive Officer
As CEO, Nicole provides the overarching vision and strategic leadership that drives AURA forward, ensuring every client relationship reflects the agency's commitment to precision, influence, and excellence.
TY Hlangwane
Head of Media
TY leads AURA's media strategy and relations, driving proactive storytelling and securing high-impact coverage that positions brands within the conversations and publications that shape culture.
Lee-Ann Caboz
Managing Director
Lee-Ann translates AURA's strategic vision into operational reality, leading client relationships at the highest level and ensuring seamless service delivery across all three spheres.
Kyle Adams
Head of Visual Communications
Kyle leads the visual identity of AURA and its clients, directing photography, video production, and brand asset development to build brand worlds that are distinctive and culturally resonant.
Michael Jacobs
Head of Digital Marketing
Michael leads AURA's digital marketing offering, overseeing SEO, organic social strategy, and paid media across Meta and TikTok to deliver measurable growth for every client.
Natalie Boyd
Chief Operations Officer
Natalie is the operational backbone of AURA, managing internal systems, processes, and workflows to ensure every project is executed on time, on brief, and to the standard that defines the AURA name.